Terms of Service

1. About Us

Converted.ie is the trading name of Daniel Padmore, a sole trader based in Co. Donegal, Ireland. You can contact us at admin@converted.ie.

2. What These Terms Cover

These terms govern your use of the converted.ie website and any conversion tracking, analytics, or tag management services we provide to you (“Services”). By using this website or engaging us for Services, you agree to these terms.

3. Our Services

We offer conversion tracking audits, implementation of tracking infrastructure (Google Tag Manager, GA4, Google Ads, Meta Pixel, Conversions API, server-side tagging), and ongoing monthly monitoring. The specific scope of work for each engagement is agreed in writing via a proposal, statement of work, or email confirmation before any work begins.

4. How Engagements Work

Engagements typically begin with a free audit booked via our scheduling tool. If you choose to proceed with paid services, we will provide a written scope of work and, where applicable, a Data Processing Agreement for your signature before making any changes to your infrastructure.

5. Payment

• All fees are quoted and payable in Euros (EUR).
• Payment is required in full before work begins, unless otherwise agreed in writing.
• For monthly monitoring services, payment is due at the start of each billing period.

6. Your Responsibilities

As our client, you agree to:

• Provide timely access to the platforms, accounts, and tools required for us to deliver the Services (e.g. Google Tag Manager, Google Ads, Meta Business Suite).
• Provide accurate and complete information about your business, website, and technical setup.
• Maintain your own compliance with data protection laws, including obtaining valid user consent for cookies and tracking technologies on your website.
• Respond to reasonable queries within a timely manner so work is not delayed.
• Review and approve changes before they go live, where we request your sign-off.

7. Intellectual Property

Once full payment is received, all work product created specifically for your engagement (tag configurations, tracking implementations, documentation) belongs to you. Our underlying methodologies, templates, processes, and tools remain our intellectual property and may be used across other client engagements.

8. Limitation of Liability

• Our total liability to you for any claim arising from or related to the Services is limited to the fees you have paid us in the 12 months preceding the claim.
• We are not liable for any indirect, incidental, or consequential loss, including loss of revenue, loss of profit, loss of data, or loss of business opportunity, however caused.
• We are not liable for any loss arising from your own failure to comply with data protection laws, your failure to maintain valid user consent, or your instructions to us.
• Nothing in these terms limits or excludes liability for fraud, death, or personal injury caused by negligence, or any other liability that cannot be excluded by Irish law.

9. No Guarantee of Results

Our Services improve the quality and accuracy of your tracking and measurement data. However, we do not guarantee any specific advertising outcome, including return on ad spend, conversion volume, cost per acquisition, or revenue. Advertising performance depends on many factors outside our control, including your ad creative, budgets, market conditions, and platform algorithm changes.

10. Confidentiality

Both parties agree to keep confidential any non-public business information shared during the engagement. This obligation survives termination of the engagement. Confidential information does not include information that is already publicly available, independently developed, or required to be disclosed by law.

11. Termination

• Either party may terminate an ongoing engagement (such as monthly monitoring) by providing 14 days written notice via email.
• We may terminate immediately if you breach these terms or fail to pay an outstanding invoice within 30 days.
• On termination, we will revoke our access to your accounts, deliver any completed work, and issue a final invoice for work completed up to the termination date.

12. Data Protection

Where we process personal data on your behalf in delivering the Services, we do so as a data processor acting on your instructions. The terms of that processing are governed by a separate Data Processing Agreement (DPA) which we provide before making changes to your infrastructure. Our Privacy Policy explains how we handle data collected through this website.

13. Third-Party Platforms

Our Services involve working within third-party platforms (Google, Meta, Cookiebot, hosting providers, and others). We are not responsible for changes these platforms make to their features, APIs, policies, or pricing. If a platform change materially affects the Services, we will notify you and work with you to adapt, but we cannot guarantee continuity of any third-party feature.

14. Governing Law

These terms are governed by the laws of Ireland. Any dispute arising from these terms or the Services shall be subject to the exclusive jurisdiction of the courts of Ireland.

15. Changes to These Terms

We may update these terms from time to time. The “Last updated” date at the top of this page indicates when the most recent changes were made. If you have an active engagement with us, we will notify you of material changes via email.